Throughout our product's life cycle, from baking through to how you enjoy your products at home, we’ve always worked continuously hard to ensure we can minimise food waste where possible.

Learn how we reduce and reuse products, and how you can help rescue and revive them, to ensure you can join us on our fight to stop food waste.


We bake fresh every day, meaning our London bakeries can ensure we bake just the right amount to minimise waste. It’s a fine balance; we want to bake enough so you can get what you need when you visit us, whilst still ensuring we prevent waste. Thankfully, our store managers and bakers are experts in knowing what the right amount is, and work closely together to ensure they keep waste to a minimum.


At the end of each day, many of our unsold bakery items avoid being thrown away, because we send all pastries and the majority of our breads back to our skilled bakers, who repurpose them when creating other products. Take our Rye Crisps as an example; Did you know, all of our wasted Seeded Rye are sent back to our West London bakery, where they are thinly sliced, sprinkled with sea salt, drizzled with rapeseed oil and oven-baked until they reach the perfect crunch? No waste. Great taste!


We’ve partnered with Food Waste heroes, Too Good To Go, to help us tackle food waste. Through our friends at Too Good To Go, you can now help us minimise food waste by buying a ‘Surprise Bag’ at the end of each day for only £5. In these bags you will find freshly baked goodies, with a value of at least £15. The contents of these bags will be a complete surprise upon collection, but may include some of your favourite items like our Cinnamon Social or perhaps our more traditional Danish Marshmallow Whips. To find out more about Too Good To Go, click here.


Whether you’ve rescued a Surprise Bag or just have a few products which you didn’t get around to eating whilst they were at their best, we know a few great recipes to help you revive some of our products - preventing you from throwing away some delicious goods in the bin! Keep an eye on our social channel, where we'll be showing a few food waste recipes.